An effective way to promote a local business is through advertising. A good place to advertise your services is on bus stop benches because it provides effective exposure and visibility for the brand. The problem, however, with this type of advertisement is that it can be costly and time consuming.
One alternative solution would be using mobile mechanics as an advertising campaign strategy while they are driving around town in their trucks fixing cars parked by the side of the road or at customers’ homes. This creates a sense of urgency among people who see these ads which results in more interest surrounding what you have to offer them: auto repairs!
For many small businesses, marketing automation software offers too much functionality without making clear how to use it. This is a challenge for small businesses because marketing automation software can have the potential to create an automated lead generation machine that generates leads and drives sales, but without clear instructions on how to set up each piece of the application in order to get their desired results, they are less likely going to be successful with this type of strategy.