Marketing for a concrete and/or concrete related company is quite different than a brick and mortar company. This is why many people do not give concrete the same importance as bricks and mortar, even though the same products can be used to make concrete. When it comes to concrete, it is easy to sell, but hard to reach a large group of people. It is much more of an advertising medium than most other types of advertising. Here are five simple steps to effectively advertising and marketing for your concrete business.
* Get a concrete business card made. This is something every prospect should see and understand before calling you up. When they see your name on there, chances are that they already know about your company. If this is not the case, then you will likely need to make more efforts to let them know about your company. Make sure to include contact information, your company logo, and a photo of your workforce. This will help establish your credibility and the fact that you are serious about getting more concrete leads and/or concrete sales.
* Have a concrete company brochure designed. This brochure will go a long way in getting people interested in your company. You can add a little more to the brochure to make it more appealing, such as an image of a construction site where they will be able to see you or have some kind of testimonial about your company. These are all good ways to bring people into your company. You will want to include a lot of interesting facts about your company, especially since this is a great opportunity to build up a relationship with your prospect.