It is important to remember that there are many factors when deciding on how you will sell your food, but in general, catering is one of the easiest to do. You just have to decide where you want to go, what services you would like to provide, and what products you would like to sell. Then you just have to figure out where to get the tools you need to help you reach your goals. Marketing, though, can be much more complicated than what it seems. While many people think that marketing is about getting everyone to know you and then sending out the coupons, that is not the case at all.
The first thing you have to figure out is the target market. What demographic would you want to cater to? The key to knowing this is to take a close look at what kind of food you offer. Is it a traditional restaurant menu? Are there any specials that you might want to offer? If you are going to cater your meals to a particular crowd, do you cater to those who love seafood? If the answer is yes, then maybe your catering service should target that particular crowd as well.
Once you figure out what you want to market to, the next step is to figure out how you are going to advertise your business. Do you plan to go into the local newspapers and start talking about your catering services? Do you want to put up a sign in the window of every business in your area so that you will be easily spotted and offer your food? The last thing you want to do is spend a ton of money advertising your business and then find out that no one knows about it! It is better to use social media for all your marketing needs. This is especially important if you are doing online marketing for your catering service.