Getting more calls is a top priority for any house cleaning leads company. What does it take to generate more calls than your competition?
It is important before you do anything else, to have a clearly defined message that resonates with your target audience and drives the urgency they need in their lives. It’s not enough just to be able to get people on the phone or schedule an appointment – if those contacts are coming from a less-than-powerful message then what good is it?
The core of generating more calls boils down two simple strategies: lead sharing and content strategy. These work together like peas in a pod because by leveraging one another, you will not only increase the number of opportunities but also start driving qualified appointments through the roof.
Content Strategy includes the following:
– Utilizing a blog to establish yourself as an expert on the topics that matter and drive leads. A blog is a powerful tool for generating higher quality prospects than your competitors will ever see. Blogging regularly about these topics creates interest, credibility, trust and authority from the start – all of which are crucial components in converting viewers into qualified appointments over time.
– Utilizing content marketing strategies like SEO or paid ads to position your company’s brand at the top of search engine results pages (SERPs) so more people can find you when they need help with house cleaning services near their home. Putting money behind this strategy means advertising only increases visibility and exposure, driving up qualified phone calls while also saving cost per lead
– Implementing a lead nurturing strategy. When you have qualified prospects from these different channels, it’s time to nurture them with follow up emails or phone calls that will help build and maintain the relationships necessary for converting traffic into leads
Lead Sharing is an integral part of any business looking to generate more house cleaning leads as well. Letting your competitors know about what you do – which can be done in many ways including email blasts, social media posts, blog articles or even paid advertising – helps bring new customers to your company who wouldn’t have found out otherwise.