Roofing leads repair marketing is a difficult task for some businesses. The many different roofing companies are all vying to get the attention of homeowners looking for a new roof or roofs repairs. There’s also those few, but growing number of people who have purchased their homes and need someone reputable to do maintenance on their roofs. How can you differentiate yourself from your competitors?
-Network with other professionals in related fields: This step allows our company access to potential customers they would not otherwise reach by advertising themselves only as “roofers.” For example, if we were talking about car dealerships, this means that we should be networking with body shops because these body shops may refer customer who come into them after an accident, which require a car repair, to a nearby dealership.
-Educate customers on the benefits of roofing: Educating your potential customer and teaching them about everything there is to know about roofing will help you close more sales because this knowledge will benefit them in the long run. It’s important that people understand why they need new roofs or repairs done sooner than later so they can avoid expensive problems down the line. By educating our customers we are setting ourselves apart from other companies who would rather have their customers not know anything about what goes into repairing or replacing roofs which leaves room for costly mistakes when it comes time to do work!
-Include references with bids: When sending out an estimate request, be sure your company includes at least three referrals for prospective customers to contact. Prospective clients will want to know that they can trust your company and the best way is for them to speak with someone you have worked with in the past who has had a positive experience.
-Ask questions: One of the most important ways our roofing leads marketing plan differs from others is by asking prospective customers about their needs and desires upfront before sending an estimate request over! By doing this, we are able to give each customer what they need instead of just throwing out numbers or making assumptions about what would work best for them without knowing anything about them personally.