Auto glass repair can be a tough business for any service provider looking to make a living. The average insurance company pays anywhere from twenty-five dollars per replacement of the auto glass on their own vehicles. This is one way in which they are able to save money. However, customers pay for these glass replacement companies and the businesses that have them represent an enormous amount of potential income for these businesses. What makes it such a lucrative industry for businesses?
Understanding The Industry: It is important to understand the auto glass replacement business before you decide to take on this type of work. One of the first things that you should do is research the auto glass replacement market. Find out where your best customers are, and where they most often go online and offline. Develop buyer personas so that you can have a better handle on your target customer base. Setting up a website is also helpful.
Understanding Customer Needs: A good way to understand your customer needs is to take an informal poll. Ask your customers questions like how often do they have their car’s windshield repaired. Are they satisfied with their service? What do they think of the pricing? Is it fair or too expensive? What would they recommend to help them make their auto glass repair better? Once you have answers to these questions, you will have a better idea of what you will need to do to improve the services that you offer.
