HVAC leads can be a tricky business. You need to make sure that you have the right marketing plan in place, good advertising strategy and offers for your customers to get them interested enough to buy from you. Here are some tips of how not just attract more HVAC leads but also convert those potential clients into loyal customers:
* Have an engaging website with excellent content and personality * Use Facebook ads as promotional tools or use Google Adwords campaigns if budget permits * Include freebies like promotions, giveaways (physical products), discounts on purchases when they sign up for email lists * Offer flexible payment options such as installment plans. This allows prospective buyers who may not have all the cash upfront to acquire their heating systems anyway so long as they can pay for it over time
* Send out reminders to your list of HVAC leads with great content such as tips and tricks on how to stay warm in winter or advice on the best ways to lower heating bills. Also, do periodic reminders if your HVAC leads sign up for email lists
* Close the sale with a call-to-action (CTA) button
* Create customer loyalty by providing an excellent service and being kind to clients. Keep records of existing customers so that you can contact them when they are in need of any repairs or replacements like filters, duct cleaning etc
Do these things and not just will you attract more people interested in availing your services but also find yourself converting those potentials into loyal customers!