The more customers you have, the less time it takes to generate new leads. So how do you attract more customers for your photography business? Well, firstly let’s answer this question by asking another: what does a customer want from their experience with your company? Let me give an example of my own that I feel helps illustrate this point well. When I was looking for someone to shoot our wedding photos and videography because we were going on vacation and couldn’t take any days off work without missing out on pay checks–I wanted three things: quality service at a reasonable price; punctual arrival/punctual departure; and prompt payment after services rendered. These are basic expectations but they are also fundamental. It makes sense, then that in order to grow your business and attract more customers for it you need to meet these expectations.
-Quality service at a reasonable price: Your company should offer quality services–the best the industry has to offer–at competitive prices so people can find value in what they’re paying for. This is especially important because being cheap isn’t enough; there needs to be something worth buying even if it’s just good customer service or prompt payment after services rendered. -Punctual arrival/punctual departure: Being punctual is one of those things I didn’t expect would make such a big difference but really did! When we were looking for our wedding photographer, I told my wife how much he charges per hour and we had a budget of how much I could spend on that service. It was a little above our maximum amount but when he told us he would arrive at the ceremony 15 minutes before it started and leave right after to give my wife time to get her dress off and take pictures with me, all three of those major points were met! -Prompt payment: This is an area where many businesses can improve. The whole point of your business is to make money; if you don’t do this in every step then it’s not going to work out for you long-term no matter what other things are offered/done well.