* One of the most effective ways to grow your company is by learning how to attract more potential customers.
The first you can do this, some might say one of the easiest things in fact, is to make sure that there are a variety of options for people who want what you have. For example, if it’s a home automation system leads business and all they offer are heating and air conditioning services… well then obviously someone looking for an HVAC repair service isn’t going to be interested in them since they don’t offer anything else at all related. If instead they had HVAC installation as well, plumbing services and electrical work (just as examples), then suddenly not only would those types of customers be on board with them, but the company would be able to cross-sell or up-sell as well.
* You can also attract more customers by coming up with some kind of promotion that you’re going to offer for introducing a specific number of new leads into your pipeline each month. The idea could be something like “introduce six home automation system leads and get one free” or “Introduce 20 HVAC service lead opportunities at once and we’ll send you $100 in Amazon gift cards.”
It’s important though not to make these promotions too difficult because if they are then it’s less likely people will take part since nobody wants an impossible challenge just so they can earn some cash off their friends! It might work out better instead, say, to give them cash for every five new leads they introduce, or even just handing out a $25 Amazon gift card when someone introduces one lead.
* Finally, another way you can attract more customers is by providing some free resources that people might be interested in. This could mean things like offering free repair manuals on your website so DIY-ers know what it takes to do their own HVAC work now and then without needing an expensive service call from the professionals who can’t always be there at the right time anyway.