If you own an appliance repair company, you know how difficult it can be to build up customer loyalty and repeat business. It’s easy to understand why so many businesses try to save money by outsourcing their repairs. After all, you probably have a large number of customers coming into your shop for routine appliance repairs and aren’t sure whether or not they want to continue coming back. If your customers are not happy, they’ll stop coming, right? Well, let me put it in perspective: if your customers are happy with your services, they will come back again – without you having to go through the trouble of building customer loyalty.
An efficient appliance repair service should focus on repairing simple appliances. Think about the kind of business you run, how much time do you spend doing repairs? Do you spend most of your time fixing simple electrical problems like fuses, short circuits or power surges? Your customers want you to work on their appliances, not on complicated, complex, technical problems like switching out light bulbs or unplugging power cords. If your clients need complex, technical assistance, they’ll tell someone else who has more experience. If you’re starting out, think about starting with an appliance service that deals exclusively with simple problems that can be fixed quickly.
The Internet is a great place to get started in a business if you want to make a business of it. You’ll find websites and articles about how to build a good image, the basics of marketing and service, and the importance of customer service. You might also want to research your local area for small appliance repair companies to talk to and get some recommendations. As you start looking for an area that offers good service, you’ll want to include your business name as well as a website address so that you have an even bigger potential customer base.