The idea of pay per lead is nothing new. It has been a part of marketing for as long as marketing itself existed, but it’s only recently begun to gain traction in the HVAC industry.
The problem with this model when applied to heating and cooling services is that there are so many variables within an individual house–different rooms, different installation types, etc.–that one could easily spend hours debating whether or not someone should charge a certain price for their service and which parts of the home they need to work on.
However, by employing the use of cold calling during a sales call, you can be assured that all your leads will come from homes interested in what you have to offer because these customers reached out first!
Pay per Lead usually refers to a model where leads are bought for a price.