Marketing your sprinkler leads is not a one-size-fits all approach. The best way to go about this task will be different for every company, based on their size and target market segment.
The first thing you want to do as the owner of a sprinkler system company is make sure that you are marketing in such a way so that it makes sense with where your business is located geographically. What works well in California might not work at all in Alabama because they have completely different climates and demographics. One important factor when marketing specifically within a certain area or region would be making use of local media sources like magazines, newspapers, radio stations etcetera who can help spread the word about what you’re doing locally which will in turn gain you more business.
Another great way to market your sprinkler leads is through the use of marketing partners and affiliate programs that are in connection with other industries like pest control, gardening or landscaping for example. These types of partnerships will allow you to increase exposure by strategically partnering with others who have a lot more resources than what you do which can be beneficial because they might not mind paying for advertising on behalf of another company as long as it’s something that has synergy with their industry–in this case, water sprinklers!
It’s also important when creating an online presence via social media platforms such as Facebook or LinkedIn, to make sure that the posts include content specifically about lead generation (i.e., always post links back to your lead submission form, for example).
The final piece of advice I can give you in regards to marketing and promoting leads is that it’s important not to be overly aggressive with the approach. If someone has already contacted a competitor about getting sprinkler system quotes then there will be no need for them to contact you as well. Making sure that each post or advertisement includes content specific to those who are looking at this type of information is vital because if they’re interested in water systems, chances are they’ve been in touch with other companies before reaching out even further!