Maketing your towing business doesn’t always have to be about the vehicle itself. The potential customer is not just looking for a tow truck, they are also trying to find an auto repair shop that can do more than change their tires and gasoline them up again.
-Use SEO (Search Engine Optimization) by identifying keywords such as ‘topping services near me’ or ‘tow trucks near me’. These phrases demonstrate demand from consumers and help to target the right people.
-You can also post on your social media pages, such as Facebook and Instagram, with a photo of some nice looking tow trucks. This will get more eyes onto your business page or website in order to generate leads.
-Consider having an auto repair service that specializes in different makes and models of cars like Acura or Audi for example since this will be a niche marketing strategy which could lead you into making higher profits than just being another generic mechanic shop where all brands are treated equally.
-Lastly, if you are the only towing service in town, advertising your 24/24 availability may be a great way to grow.