A plumbing business may come with some bad publicity, but there is no way for a plumber to avoid this. People will post reviews and ratings about their experiences good or bad on the internet. This can be done through forums, social media like Facebook and even review sites that are devoted solely to rating local businesses such as Yelp.
The best ways for a plumbing company to get ahead of any potential negative feedback they might receive from customers online is by advertising via blogs on these popular websites. By doing so, your name will pop up every time someone looks at those particular posts in search of information regarding home services professionals in their area. For example if you type “plumbing” into Google’s search bar it appears right at the top because one of the company’s has posted to Google Plus about their services.
There are a few steps you can take as a plumbing business owner, employee or client in order to go online and start advertising on these sites which offer social media integration. The first thing is to sign up for an account with each of the following: Yelp, Facebook and Twitter. This will help make it easier when connecting your accounts so that any new blog posts you create show up automatically under all three pages if they have been shared through one of them already
The second step is getting started by posting content like blogs or pictures that mentions your name right away before someone else does. For example if last week I saw my friend who owns a different plumbing service share her latest post on Facebook that mentioned her company’s name, I would share it on Twitter and Yelp. This way if a potential customer is looking for information about plumbing they will see your advertisement before finding someone else who has shared their posts
The third step of advertising online is to create blog content in order to stay ahead of any negative comments from customers or critics. You don’t want to wait until you have received some feedback as this could make the situation worse by allowing people to get started posting bad reviews while not giving anything other than disappointment.
This includes writing multiple articles chronicling what makes you different from competitors, why clients should use your services over others and asking questions like “What can we do better?” which allows viewers to post responses with ideas that will help make your service better.
The last step is to create a “must-read” post that will have short and long-form content in order to educate viewers on why they should be using you for their plumbing needs, what services are offered and how pricing works
This blog post is one of the many ways your company can stay ahead of any potential negative feedback by advertising online which has proven time again as being effective with more people turning to the internet for reviews than newspapers or TV advertisements. It also allows business owners like yourself to reach out directly through social media sites instead of waiting months until someone writes an article about them where it may not even mention all of the good things you do.