The demand for home security systems has been high. Consumers are looking to protect their property and personal items at all costs, which is why the advertising industry needs to continue to provide them with this service.
New Yorkers have a higher need for security than most people in other parts of the country as they live in one of the highest crime-rate locations. They want more control over who enters their homes so that criminals cannot come into contact with them or their belongings. New York City residents will be seeing many advertisements on public transportation about home security because it’s an area where consumers can still access information from outside sources even when Internet connectivity is not present due to poor phone coverage and natural disasters like Hurricane Sandy.
Public transportation venues are also a good place to advertise home security because most people do not have the opportunity to be exposed to these messages in other locations. Public transportation is one of those few places where consumers are unable to avoid advertising for this service.
Companies should continue and expand their efforts in promoting home security due its high demand from New Yorkers who want better protection against crime than they currently have at their disposal, given the areas that they live in with higher levels of crime rates.