For any company that sells or installs appliances, it’s essential to advertise for appliance repair service. Appliance service businesses have sprung up in large numbers in recent years, due to a combination of increased energy conservation and increased desire by homeowners to try out energy-efficient appliances. With a burgeoning market, companies are trying their best to stand out from the competition and set themselves apart as the go-to company for repairs to modern appliances. Here are some ways that you can advertise for appliance service leads:
o Mailboxes – An inexpensive way to start your advertisement for appliance repair is to use a high-quality mailbox, complete with signature-guaranteed stamps and mail drops. Make sure the mailbox has a return address that can be verified and add your company phone number, website, and fax number. This mailing list should include all major appliance brands such as Whirlpool, LG, Samsung, Bosch, LG, etc. As an added incentive, include an itemized list of service discounts for repeat customers; as an example, if the customer pays for a certain service once, they might be offered another discount if they take the same service again. List these deals on the flyer as well as the address and phone number of your appliance service department.
o Direct mailers – Create a printed document that contains all of your company’s contact information. This list will include your current service and replacement policy, a copy of your warranty card, and an itemized list of repair services and parts. Mail this package to your customer at their residential addresses so they will be reminded to bring it along when they next need your appliance service. This can also be a good opportunity to add a company logo to remind customers about you and what you can do for them.
o Online – Advertising for appliance service should definitely be done online. You can easily post information about yourself, a free quote, and a list of parts and services that you offer on your website. This will allow your customers to contact you without ever leaving their homes. If a potential customer knows a little bit about you or your company, they might feel more comfortable doing business with you.
o Posting in local newsletters – Many local publications run local newsletters that could be targeted towards appliance service. You might even want to send out one of these newsletters to your entire customer list on a regular basis. Place an ad for your service in this newsletter and mention where you work. Depending on the size of the newsletter, it might not take much to generate some additional revenue.
Advertising for appliance repair leads is very effective if you utilize each of these methods wisely. It may take some time and effort, but your company will grow in leaps and bounds. With a little bit of work, you can grow your customer list and begin making more money than you ever imagined possible.