Facebook ads are a great way for home security companies like ADT or Monitronics to reach their target audience. With Facebook’s ever-changing algorithms, it is important that these types of businesses keep up with the times and adapt to new technologies when necessary. However, many business owners do not know how best to use social media platforms as marketing tools. There are plenty of tutorials online about the basics of using Facebook ads for your company. For example, one article points out that people who have just created an account on LinkedIn will be more receptive than those who have been members for years because they may still feel new and want help navigating through site features (Fitzpatrick). But this type of tutorial may not be enough.
The best practice is to use a combination of Facebook and LinkedIn ads, depending on the audience you are trying to reach. For example: if your goal is to build credibility, choose LinkedIn as it will provide more targeting options for qualifications (age, company size) whereas using Facebook may be better at generating traffic or brand recognition since its ad platform has been around longer and people tend to associate all social media with Facebook.
The most important thing about advertising through these channels is that there needs to be a balance between what each one can offer in order for this strategy to work effectively. Lastly, before starting any campaign make sure you have set up conversion tracking so you know how successful your efforts were! It’s also important to keep in mind that using Facebook ads for home security leads is not enough. As a company, you need to maintain your online presence and provide quality customer service through other channels as well such as phone calls or email messages.