Roofing leads are a great way to start generating new customers. The average homeowner spends $15,000 on their roof in the first five years of ownership. With that kind of money at stake, it’s no surprise homeowners spend hours searching for good contractors online. Sixty-seven percent of those who search will hire someone from one of the top three results presented to them (eMarketer).
Working with a professional marketing team means your company can be there when they’re looking – and while you may not convert everyone into an instant customer, you’ll have more chances than if you were working alone. This is particularly true because most people don’t want to call strangers asking about prices or availability; after all, hiring someone to work on your home is a big decision.
Fortunately, the internet has made this process easier than ever with online reviews and detailed profiles of contractors to help homeowners sift through all their options. And as more people turn to the web for information about roofing, it becomes even more important for companies like yours to be there when they’re looking – especially because 68% of those who search will choose someone from one of the top three results presented (eMarketer).
A professional marketing team can make sure you’re always above-the-fold in searches so that potential customers don’t have any reason not hire you over another local contender.